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Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Posted on May 20, 2020May 20, 2020 by admin

I am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May. On the one hand, I find myself proud to be a B2B marketer — to think that […]

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